Brief: The opportunity to reduce ocean plastic pollution within the sustainable design market.
Sustainable menswear lifestyle brand: High Seas
- Identifying trends and translating them into timely concepts.
- understanding of gap in the market in correlation with market demand and product justification.
+ Sticker design
+ Logo and copy design
+ Lookbook SS16
+ Route to consumer methods
High seas x The Idle Man: Lookbook
Nottingham Trent University
Self Devised project in collaboration with
Brief: To produce SS16 Lookbook support HIGH SEAS X THE IDLE MAN sustainable menswear collection. This included understanding consumer reaction touchpoints, behaviour, lifestyle and devising content which is approtistely engaging for both consumer and brand.
Joshua Katcher - founder of thediscerningbrute.com
Luke McCarthy - Copywriter at The Idle Man
Photoshoot | 2016
- art direction/styling: Charlotte Pratt (myself)
- photographer: Nirah Shanghai
- Models: Rory Eaton, Kieran O'Neill
- Clothes: the idle man
What Jodie Wore: Fantasyland
Working with blogger WHAT JODIE WORE, I reinvented her street style shots to a fantasy world of the imagination, using Photoshop and Illustrator .
Styling: Video Girl
With heavy influences of the AW15 trend of 'wet look' hair and upcoming talent FKA TWIGS. My aim was create a sleek and high fashion look, with a twist of current trends and my own sc-fi, fantasy creativity, with heavy influences of BRICK MAGAZINE.
Creative directers/stylist: Myself
Photographer: Emma Morgan
MUA: Alexandra Howe
Fashion Illustration: Topman SS16
Practising my interest into graphic design and menswear, TOPMAN DESIGN SS16 had huge impact on myself with inspiration during LC:M.