Brief: To create an innovtive app within the brand social-scope market while holding the ability to integrate into the ALL SAINTS consumers lifestyle.
To present this idea to ALL SAINTS digital team @ HQ | June 2016
Execution: Collective - “Capturing the hearts and minds of the target consumer through a community-based frictionless experience”
All Saints Collective is the newest add-on addition to the ALL SAINTS community. While music is celebrate across the world, we wanted to bring the All Saints musical minds to the consumers hearts. Collective is a social platform hub where consumers can self-brand, follow and be influenced by their loved bands and artists. Get in the conversation, join the brand community and become your favourite band.
Brief: The opportunity to reduce ocean plastic pollution within the sustainable design market.
Sustainable menswear lifestyle brand: High Seas
- Identifying trends and translating them into timely concepts.
- understanding of gap in the market in correlation with market demand and product justification.
+ Sticker design
+ Logo and copy design
+ Lookbook SS16
+ Route to consumer methods
High seas x The Idle Man: Lookbook
Nottingham Trent University
Self Devised project in collaboration with
Brief: To produce SS16 Lookbook support HIGH SEAS X THE IDLE MAN sustainable menswear collection. This included understanding consumer reaction touchpoints, behaviour, lifestyle and devising content which is approtistely engaging for both consumer and brand.
Joshua Katcher - founder of thediscerningbrute.com
Luke McCarthy - Copywriter at The Idle Man
Photoshoot | 2016
- art direction/styling: Charlotte Pratt (myself)
- photographer: Nirah Shanghai
- Models: Rory Eaton, Kieran O'Neill
- Clothes: the idle man
What Jodie Wore: Fantasyland
Working with blogger WHAT JODIE WORE, I reinvented her street style shots to a fantasy world of the imagination, using Photoshop and Illustrator .
Styling: Video Girl
With heavy influences of the AW15 trend of 'wet look' hair and upcoming talent FKA TWIGS. My aim was create a sleek and high fashion look, with a twist of current trends and my own sc-fi, fantasy creativity, with heavy influences of BRICK MAGAZINE.
Creative directers/stylist: Myself
Photographer: Emma Morgan
MUA: Alexandra Howe
Fashion Illustration: Topman SS16
Practising my interest into graphic design and menswear, TOPMAN DESIGN SS16 had huge impact on myself with inspiration during LC:M.