Brief: The opportunity to reduce ocean plastic pollution within the sustainable design market.
Sustainable menswear lifestyle brand: High Seas
- Identifying trends and translating them into timely concepts.
- understanding of gap in the market in correlation with market demand and product justification.
+ Sticker design
+ Logo and copy design
+ Lookbook SS16
+ Route to consumer methods
High seas x The Idle Man: Lookbook
Nottingham Trent University
Self Devised project in collaboration with
Brief: To produce SS16 Lookbook support HIGH SEAS X THE IDLE MAN sustainable menswear collection. This included understanding consumer reaction touchpoints, behaviour, lifestyle and devising content which is approtistely engaging for both consumer and brand.
Joshua Katcher - founder of thediscerningbrute.com
Luke McCarthy - Copywriter at The Idle Man
Photoshoot | 2016
- art direction/styling: Charlotte Pratt (myself)
- photographer: Nirah Shanghai
- Models: Rory Eaton, Kieran O'Neill
- Clothes: the idle man
What Jodie Wore: Fantasyland
Working with blogger WHAT JODIE WORE, I reinvented her street style shots to a fantasy world of the imagination, using Photoshop and Illustrator .
Experience: ALL SAINTS Lookbook & E-commerce
Location: All Saints Spitalfields Headoffice
Duration: 2 weeks - 2014
During my time, I assisted both website visual stylists, e-commerce and styling team behind both October and November Lookbook.
This included ordering in, using my creativity and initiative to assist the team, work with both inside and freelance stylists, prep work.
all photos (c) ALL SAINTS SPITALFIELDS
All Saints: Collective
Nottingham Trent University
Live Project: All Saints - Collective
Brief: To create an innovtive app within the brand social-scope market while holding the ability to integrate into the ALL SAINTS consumers lifestyle.
To present this idea to ALL SAINTS digital team @ HQ | June 2016
Execution: Collective - “Capturing the hearts and minds of the target consumer through a community-based frictionless experience”
All Saints Collective is the newest add-on addition to the ALL SAINTS community. While music is celebrate across the world, we wanted to bring the All Saints musical minds to the consumers hearts. Collective is a social platform hub where consumers can self-brand, follow and be influenced by their loved bands and artists. Get in the conversation, join the brand community and become your favourite band.
- Self-concept / mini-branding
- influencers / s-commerce
Charlotte Pratt - Big Idea
Karolina Wilczek - Creative Concept
Aysen Miller - Route to Consumer
Mess Magazine: LFW AW15 Streetstyle Spotted
Industry Experience: Mess Magazine (since feb 2014)
Occupation: Style Editor
Location: London Fashion Week AW15
Brief: To capture exciting fashion around the areas of Lodon Fashion Week, which will be then featured in ISSUE 6 of Mess Magazine & Online.
This allowed me to create networks with bloggers and brands, while also identifying upcoming and current trends.
View all photo's & more: http://messmag.com/?p=10814
Styling: Video Girl
With heavy influences of the AW15 trend of 'wet look' hair and upcoming talent FKA TWIGS. My aim was create a sleek and high fashion look, with a twist of current trends and my own sc-fi, fantasy creativity, with heavy influences of BRICK MAGAZINE.
Creative directers/stylist: Myself
Photographer: Emma Morgan
MUA: Alexandra Howe
Fashion Illustration: Topman SS16
Practising my interest into graphic design and menswear, TOPMAN DESIGN SS16 had huge impact on myself with inspiration during LC:M.